I’m a UX designer with over five years of experience, specializing in crafting user-centered, tool-based software that focuses on the "Job to Be Done." My work has spanned industries, from aviation—designing software for aircraft maintenance, diagnostics, records, and operations—to marketing, where I’ve helped local businesses build apps and solutions that drive real-world impact. My approach centers on understanding the core goals of users and how technology can streamline their tasks, making complex workflows more intuitive and efficient.

My passion for design began when I encountered the Apple Lisa and the 1984 Mac in a physics class. While I appreciated the technical innovations, what truly captivated me was how these technologies, particularly the shift to graphical user interfaces, revolutionized how people access and interact with information. For me, technology is not just about hardware—it's about shaping behavior and making information more accessible and actionable. My mission is to continue creating experiences that help users achieve their goals and improve how they interact with the world around them.