Yak!
Developing a kayak rental mobile app that’s fast & easy
Timeline: 2 months Role: User research, Product design, Prototyping Type: 2021 Personal
Role
UX/ UI Designer
(Project Lead)
Team
Mariana Nelson
(Solo)
Duration
Nov. 2020
(4 mo. total)
The Process
YAK is a new way to travel explore local towns and cities. With YAK, users can rent kayaks, search and bookmark locations, track activity, and earn points to ride.
— 1
Discovery
— 2
Ideation
— 3
Design
— 4
Test
The core of the product
Before doing any ideation I started to analyzing the existing conventions of rental services, travel, and activity apps to understand the core of the product. Analyzing comments in the app store also helped me to know the pain points and strength of the current app conventions.
Key Findings
Features Discoverability issues
They don’t feel the emotionally bounded to app.
Too many taps for the simple action
Understanding the “Why” with user research…
To identify pain points, needs, and goals, I created a persona based on found patterns in users pections and tasks discovered in my findings.
Building Structure
After doing my research, I built a user flow to confirm my assumptions. There were many iteration, and I landed on this flow.
The Design
Laying the foundation. Crafting a Holistic Look and Feel. This is a style guide for YAK's brand and mobile application. This style guide contains colors, typography, components, buttons, icons, and overlays.
